LEGO - Weekly brochures

The company offers its flagship product, LEGO, consisting of variously colored interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. LEGO pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots.

LEGO mostly competes with other stores and companies also operating in the Canadian region. Some of the companies LEGO competes with include Mastermind Toys, JR Toy Company, Treasure Island, Toytown, and Castle Toys.