Sobeys weekly flyer
Valid from November 27, 2025 to November 30, 2025
Black Friday 2025 at Sobeys: Huge Deals and Discounts for Canadian Shoppers!
Black Friday 2025, falling on November 28 this year, marks the official start of the holiday shopping frenzy, and Canadians are already gearing up for the year's biggest shopping weekend. From November 27 to November 30, Sobeys is rolling out an impressive array of limited-time deals across various categories, making it the perfect opportunity to stock up on groceries, holiday essentials, and treats. Get ready to fill your carts and enjoy substantial discounts this week in Canada! The countdown is on — once these incredible flyer specials this week are gone, they’re gone for good, so make sure to plan your visit.
Holiday Feasting & Entertaining
Sobeys has your holiday gatherings covered with an excellent selection of deals on premium meats, seafood, and entertaining essentials. Whether you're planning a lavish dinner or a cozy get-together, these savings will help you celebrate for less.
- Fresh Boneless Cross Rib Pot Roast or Steak – now $7.88/lb (Member Price, save 44% from $17.37/kg)
- Perfect for a show-stopping holiday meal.
- Compliments or Canadian Butcher Bacon (375g) or Compliments Fully Cooked Bacon (65g) – now $5.99
- Ideal for breakfast or adding flavour to your favourite recipes.
- Charcuterie Mix & Match Any 4 (Compliments Salami, Brie, Emmental, Prosciutto, Paté, Panache Toppers/Crisps, selected varieties) – now $24.99
- Elevate your entertaining with an impressive spread.
- Compliments Raw Shrimp (31-40 or 71-90 ct per lb) – now $6.99
- A versatile choice for appetizers or main dishes.
- Armstrong Cheese (400g) or Saputo Mozzarella (500g) – now $4.77
- Stock up for all your baking and cooking needs.
- Spring Rolls (24 pk) – now $9.88
- Quick and easy appetizers for unexpected guests.
Shop these limited-time savings before they disappear and make your holiday season delicious!
Pantry & Everyday Essentials
Don't just shop for the holidays; Black Friday is also the perfect time to stock up on household staples and pantry fillers. Sobeys offers fantastic prices on items you use every day, ensuring your cupboards are well-stocked for the winter ahead.
- Wonderful Pistachios (selected 150-170g) – now $8.99
- A healthy and delicious snack for the whole family.
- Kraft Peanut Butter (500g) or Cheez Whiz (450g) – now $4.99 (plus save 500 Scene+ points)
- Classic Canadian pantry items at a great price.
- Kraft Singles (410g) – now $4.44 (plus save 100 Scene+ points)
- A lunchbox essential that's always in demand.
- Energizer MAX Batteries (AA or AAA, 8-10 pk) – now $5.99 (plus save 200 Scene+ points)
- Essential for powering holiday toys and electronics.
- Royale Bathroom Tissue (8-12=24 rolls) or Paper Towel 3-ply (6=12 rolls) – now $5.99
- Don't miss out on savings for these essential household items.
- General Mills Family Size Cereal (510-778g) or Nature Valley Granola Bars (130-220g) – now $5.47
- Perfect for quick breakfasts or on-the-go snacks.
- Kellogg's Cheez-It Crackers, Snack'em, Pringles, Ruffles, Lays, Snyders (selected varieties) – now $2.47
- Great for snacking or party platters.
Grab these limited-time savings on everyday essentials while quantities last!
Fresh Finds & Festive Flair
Brighten up your home and plate with Sobeys' fresh produce and festive decorations. These deals are perfect for adding a touch of green to your holiday setup or ensuring your meals are packed with fresh, healthy ingredients.
- Extra Large Green Seedless Grapes (of Peru) – now $2.99/lb
- A sweet and refreshing addition to any meal or snack plate.
- Compliments Organic Whole White or Brown Mushrooms – now 2 for $4
- Versatile and fresh, perfect for cooking or salads.
- Assorted Poinsettia (6") – now $11.99
- Bring festive cheer to your home with this classic holiday plant.
- Made with Canadian Flour Bread (Rye, Multigrain, Sourdough) – now $3.99 (plus save 150 Scene+ points)
- Freshly baked goodness for your holiday table.
Sweet Treats & Frozen Favourites
Indulge your sweet tooth and stock your freezer with these delightful deals. From classic ice cream to easy meal solutions, Sobeys has something for everyone.
- Breyers Creamery Style or Chapman's Ice Cream (1.5L), Panache Ice Cream (1L), Ben & Jerry's Pint Slices (120-138ml) – now $3.99
- Perfect for dessert or a treat anytime.
Don't wait—these deals are hot and won't last past the weekend!
Top Black Friday Picks at Sobeys
Looking for the standout deals to kick off your Black Friday 2025 Canada shopping? Here are our top five picks that offer fantastic value and are perfect for early holiday shoppers or stocking up your pantry.
- Fresh Boneless Cross Rib Pot Roast or Steak – $7.88/lb Why it's a great buy this season: This is a significant 44% saving on a premium cut of meat, perfect for a festive roast dinner or hearty winter meals.
- Energizer MAX Batteries (AA or AAA, 8-10 pk) – $5.99 Why it's a great buy this season: An absolute essential for powering all those new holiday toys and gadgets. Grab them now before the rush!
- Assorted Poinsettia (6") – $11.99 Why it's a great buy this season: A beautiful and classic way to decorate your home for the holidays or to give as a thoughtful host gift.
- Charcuterie Mix & Match Any 4 – $24.99 Why it's a great buy this season: Ideal for effortlessly hosting holiday parties or creating a sophisticated snack spread for family gatherings.
- Royale Bathroom Tissue or Paper Towel – $5.99 Why it's a great buy this season: Essential household items at a hot price – stock up now and save yourself future trips and cash!
Beyond these deals, Sobeys also offers an exciting Scene+ points promotion: Spend $100+ on your 1st shop, get 1,000 pts; 2nd shop, get 1,000 pts; and 3rd shop, get 2,000 pts. Shop 3 times and get $40 in bonus points! This offer is valid from November 13 to December 3, giving you even more ways to save during this festive season.
Plan Your Black Friday Shopping with Flyer Sale
As Black Friday 2025 Canada approaches, it's smart to plan your shopping strategy. Flyer Sale is your go-to resource to explore all the discounts this week in Canada and make the most of the holiday season. Reinforce convenience and urgency by exploring all flyers and planning your holiday shopping early. Find every Black Friday 2025 flyer in Canada in one place and make your holiday shopping plan before the weekend rush.
See all Black Friday 2025 deals in Canada and start saving today at Sobeys!
