New Year Tower of Deals at Sobeys: Festive Savings Start Now!

As Canadians gear up for the holiday season, Sobeys is rolling out a spectacular "New Year Tower of a Deal" promotion, running from December 25th to January 1st. This is the perfect time to stock up on incredible offers that will help you celebrate the end of the year and welcome the new one with delicious feasts and delightful savings. From fresh seafood to pantry staples, Sobeys has you covered with flyer specials this week designed to make your seasonal celebrations memorable. Don't wait; these limited-time deals are a fantastic opportunity to enjoy top-quality products at exceptional prices across Canada.

Seafood Specials

This promotion truly shines with its incredible seafood offerings, perfect for any festive gathering. Build a crowd-pleasing tower with a variety of premium selections.

• Fresh Oysters – Starting at 125 (while quantities last) – A fresh, high-quality product of Atlantic Canada, these oysters are ideal for an elegant start to any meal.
• Atlantic Canada Lobster Tails – 7.99 each – These succulent lobster tails are a showstopper for any holiday dinner.
• Newfoundland and Labrador Snow Crab Clusters – 22.99 per bag – Experience the sweet, delicate taste of authentic snow crab, a true Canadian delicacy.

Pantry and Frozen Favourites

Stock up on convenient and delicious options that will simplify your holiday cooking and add extra value to your grocery shopping.

• WONG WING Entrées or Appetizers – Get 400 Scene points when you buy any two – Choose from a variety of flavours to please everyone.
• SUNDRYPE Fruit Source Bars – 9.99 for a 12 pk. or Fruit Family Pack 12 pk. – A healthy and convenient snack option for busy days.
• COMPLIMENTS Cheese – 5.49 for 400 g or Shredded 2 x 250 g selected – Perfect for charcuterie boards, baking, or topping off your favourite dishes.
• MOTT'S Clamato or Garden Cocktail – 2 for $7.00 – Great for mocktails or adding flavour to your favourite recipes.
• NESTEA Iced Tea Lemon – 1.69 L – Refreshing beverage choice for your holiday table.
• NESCAFÉ Instant Coffee – 6.49 for 100-170 g – Kickstart your mornings with this convenient coffee option. Get 200 Scene points when you buy 2.

This festive season, Canadians are on the lookout for amazing Christmas deals and thoughtful holiday gifts. Sobeys’ "New Year Tower of a Deal" offers a fantastic selection of items perfect for seasonal shopping, making it easy to find something special. Whether you’re planning a grand Christmas dinner or looking for festive treats, these end-of-year promotions are a great way to discover ideas for the tree and find the perfect Christmas gifts for loved ones.

Top Christmas Picks at Sobeys

• Atlantic Canada Lobster Tails: At 7.99 each, these are an unbeatable deal for a luxurious holiday centrepiece.
• Newfoundland and Labrador Snow Crab Clusters: Priced at 22.99 per bag, this is a fantastic way to enjoy premium seafood without breaking the bank.
• Fresh Oysters: Starting at 125, these make an elegant and impressive appetizer for any New Year's Eve celebration.

Plan Your Christmas Shopping with Flyer Sale

With the "New Year Tower of a Deal" promotion, Sobeys is making it easy to find exceptional value. We encourage all Canadians to check flyers early, compare these incredible discounts this week in Canada, and plan their holiday shopping to make the most of these limited-time offers. Grab these deals before they’re gone and enjoy a delicious and affordable start to the new year! Find every Christmas 2025 deal in Canada and start saving today.