Sobeys Flyer Sale: Nourish More, Spend Less from January 1 to February 11!

Canadians are gearing up for a fresh start to the year, and Sobeys is making it easier than ever to nourish your body and wallet with great value on everyday wellness. From January 1 to February 11, discover a wide array of limited-time deals and flyer specials this week across numerous categories, including healthy snacks, pantry staples, and beverages. This promotion is the perfect opportunity to stock up on your favourites and explore new, feel-good options. Take advantage of these discounts this week in Canada and embrace a healthier routine without breaking the bank. Don't wait too long; grab these deals before they're gone, as limited quantities are available!

Snacks & Treats

Fuel your day with delicious and wholesome options.

• MADE GOOD Soft Baked Mini Cookies – Chocolate Chip – now $2.99
• MADE GOOD Mini Snacks Bars or Crispy Squares – now 2 for $5
• ANNIE'S Gluten-Free Mac & Cheese or Shells – now $2.99
• TRADITIONAL MEDICINALS Organic Herbal Teas (Chamomile, Lavender, etc.) – now $5.99 each when you buy 2
• ROLLED OATS or QUE PASA Tortilla Chips – now $4.49 and $5.79 respectively

Stock up on these convenient and tasty snacks before they're gone.

Plant-Based & Dairy Alternatives

Discover a variety of plant-based alternatives to elevate your meals.

• Daiya Plant-Based Cheese Slices or Shreds – starting at $4.99
• CAULIPOWER Frozen Pizza – starting at $9.49
• Blue Diamond Almond Breeze Almondmilk – 2 for $5
• ORIGINAL Mighty Protein Bars – $14.99

Make the switch to delicious and sustainable options.

Grains, Cereals & Breads

Start your mornings right with hearty and healthy breakfast choices.

• FLOURISH Pancake Mix – $8.99
• JUSTSI Coffee Beans – $23.99
• LITTLE NORTHERN BAKEHOUSE Bread – starting at $6.99
• SILVER HILLS Bread – $5.99
• MANITOBA HARVEST Hemp Seeds – $6.99
• JORDAN'S Cereals – $3.99

Enjoy these breakfast staples with great value.

Beverages & Health Drinks

Hydrate and invigorate with a selection of refreshing and beneficial drinks.

• KNUDSEN Organic Juices – 15% off
• YOGI Tea – $4.49
• KOMBUCHA or SYNERGY Organic Kombucha – $3.99
• RISE Sparkling Water – $7.99

Quench your thirst with these healthy and flavourful options.

Top Christmas Picks at Sobeys (Transitioning to Post-Holiday Deals)

While the main Christmas shopping rush might be winding down, Sobeys continues to offer fantastic deals that are perfect for those looking to replenish their pantries or grab last-minute holiday gifts at a discount. The end-of-year promotions at Sobeys are a testament to their commitment to providing value throughout the seasonal shopping period. For instance, the Made Good cookies and Annie's Mac & Cheese are always a hit for quick snacks or lunchbox fillers, making them excellent additions to any household. The plant-based options from Daiya and the whole grain breads offer healthy choices for families, and don't forget the wide range of organic teas and juices that can provide a comforting and healthful respite during the winter months. These are fantastic opportunities to snag great products at reduced prices, ensuring you get the most out of your grocery budget.

Plan Your Post-Holiday Shopping with Flyer Sale

As you transition from the festive season, Flyer Sale remains your go-to resource for planning your grocery trips. We encourage Canadians to continue checking all flyers early, comparing deals across retailers, and planning their shopping lists to make the most of ongoing promotions like those at Sobeys. This proactive approach helps you save money and time, especially as you restock your pantry after the holidays.

Find every Christmas 2025 deal in Canada and start saving today!